Hands down this is the most creative and yes, longest, advertisement I’ve ever sat through. The visuals are spectacular. The music is awesome and the stories are fun and thoughtful. Click ‘Full Story’ to watch this mini documentary on old, worn out clothes. Yep, clothes. You’ll never look at those old holey t-shirts in the same way again. I promise.

Published on Nov 20, 2013

Worn Wear: a Film About the Stories We Wear
Presented by Patagonia
Directed by Keith, Lauren, Chris, and Dan Malloy
Closed-captioned in English, Spanish and Korean

Worn Wear is an exploration of quality — in the things we own and the lives we live. This short film takes you to an off-the-grid surf camp in Baja, Mexico; a family’s maple syrup harvest in Contoocook, New Hampshire; an organic farm in Ojai, California; and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features exclusive interviews with Patagonia founder Yvon Chouinard. Released as an antidote to the Black Friday and Cyber Monday shopping frenzy, Worn Wear is an invitation to celebrate the stuff you already own.

Learn more about Worn Wear events and share your story at http://wornwear.patagonia.com/

Featuring music by:
Emy Reynolds, Dan Malloy and Jon Swift, Todd Hannigan, Sarah Jaffe, Jim Brady, Ben Sollee, Keith Malloy, Terry Coffield, Delta Spirit, Guy Clark